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Playing games and watching video game content has become the sport of the digital generation. Esports offers brands the chance to build genuine relationships with hard-to-reach digital natives.
Who are digital natives?
The generation who grew up in the digital age including both Millennials (1981-1996) and Generation Z (1996+)
Early adopter
Brand loyal
Socially engaged
Tech savvy
Why are they hard-to-reach?
This generation hardly watches traditional media and needs to be approached in a non-disruptive way
AdBlockers
Authentic approach
Interactive communication
Lots of unused data
Esports marketing to the rescue
Video games are played professionally just as there is the Champions League for football. This is called esports and it has become the sport of the digital generation.
Global esports revenue
$1.1 billion in 2020
(+15.7% YoY)
Total esports audience
495 million in 2020
(+11.7% YoY)
Global average revenue per esports enthusiast
$4.94 in 2020
(+2.8% YoY)
Minutes watched
1116 billion in 2020
(+69% YoY)
Kayzr solutions
As the leading esports organisation in the Benelux with over 5 years of expertise, we offer our partners various solutions to position their brand amongst digital natives.
Native advertising
We offer visibility for your brand in a native and non-intrusive manner on our platform and other marketing channels.
More info
Engagement marketing
We don’t just offer plain visibility for your brand, we create engaging campaigns. We submerge your brand in the Kayzr esports ecosystem
More info
Consulting
We offer 360 degree consultation sessions during which we share our acquired online and offline expertise.
More info
Kayzr Esports Ecosystem
As a manufacturer of audio solutions for gaming, we strive to reach the gaming audience in the best way possible with the right communication via the best channels. We consider Kayzr being such a channel, building a natural bridge from the brand to the users via their platform, esports, customized campaign, as well as their level of engagement, proactivity and passion.
In the press
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