Endemic sponsors: These are brands that have a direct link with the esports or gaming ecosystem. That means they sell products that are a part of esports and gaming like gaming gear or video games.
Engagement marketing: The strategic use of real-life experiences and activations to create meaningful interactions with your target audience over time.
Esports: The competitive playing of video games, typically by professional gamers, as a spectator sport.
Esports audience: The viewers of esports competitions.
Esports broadcast: These are (live) broadcasts of esports competitions, usually on live streaming platforms like Twitch.
Esports ecosystem: An interconnected network of stakeholders (including esports platforms, leagues, talent, media and events) that contribute to the esports market and growth.
Esports enthusiasts: People that watch esports more than once a month.
Esports event: These are both online and offline activations with esports at the core of the event.
Esports marketing: Similar to traditional sports marketing, you can promote products and services to the esports audience through several marketing channels in the esports ecosystem including esports platforms, broadcasts, talent, events, media and merchandise.
Esports media: News sites reporting about esports or gaming related stories.
Esports platforms: Platforms where both professional and non-professional gamers can compete in esports competitions of various games.
Esports talent: Personalities that leverage the esports ecosystem as a career. These can be professional gamers, streamers, casters or influencers.
Esports teams: Some games require entire teams where each person has a different role and expertise. We call these esports teams and these teams consist of professional gamers.