Soon, digital natives will make up for the primary workforce. Not only does this mean more purchasing power to them, but it also requires a shift in how we do employer branding. Needless to say, this is a major opportunity for banks and financial institutions looking to reach that audience. We've analyzed how leading companies are using esports marketing to break through their audiences, and how KBC is attracting young professionals in the Benelux.
Esports is the fastest-growing segment of entertainment among digital natives. This leaves a big opportunity for brands to reach, engage and convert this hard-to-reach audience. It can be daunting to create the right esports marketing mix. A combination of online tournaments, events, sponsorring and advertising helps to immerse your brand in the esports community. If you're a marketer looking to get into esports: here is your place to start!