Branding in the gaming industry is not an easy task. Gaming has become more mainstream than ever with almost half of the world being a gamer. Especially during the pandemic we have seen a lot of people and brands adopt to this booming industry.
New media requires a new approach to advertising. The younger generations are massively installing Adblockers. This means brands need to adapt and create an authentic, un-interruptive sentiment. Esports and gaming, the fastest growing entertainment segment among digital natives offers a great way of doing so. Proximus showed this while campaigning their Epic products on the Kayzr platform. Check out the full post to see learn how they did it!