Use cases2021-04-15T14:50:32+01:00

Use cases

Use case: How Proximus leveraged Kayzr to get into the remarkable world of esports

By |April 6th, 2021|Categories: Use case|Tags: |

New media requires a new approach to advertising. The younger generations are massively installing Adblockers. This means brands need to adapt and create an authentic, un-interruptive sentiment. Esports and gaming, the fastest growing entertainment segment among digital natives offers a great way of doing so. Proximus showed this while campaigning their Epic products on the Kayzr platform. Check out the full post to see learn how they did it!

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Why the most innovative banks are moving into esports marketing?

By |June 15th, 2021|Categories: Blog|Tags: |

Soon, digital natives will make up for the primary workforce. Not only does this mean more purchasing power to them, but it also requires a shift in how we do employer branding. Needless to say, this is a major opportunity for banks and financial institutions looking to reach that audience. We've analyzed how leading companies are using esports marketing to break through their audiences, and how KBC is attracting young professionals in the Benelux.

How to get started in esports marketing? The 6 channels to kick off your campaign

By |April 15th, 2021|Categories: Blog|Tags: |

Esports is the fastest-growing segment of entertainment among digital natives. This leaves a big opportunity for brands to reach, engage and convert this hard-to-reach audience. It can be daunting to create the right esports marketing mix. A combination of online tournaments, events, sponsorring and advertising helps to immerse your brand in the esports community. If you're a marketer looking to get into esports: here is your place to start!

How these 5 innovative brands organized remarkable esports campaigns

By |March 19th, 2021|Categories: Blog|Tags: |

With the exponentially fast growing esports audience, brands get the opportunity to reach new target groups in a creative way. Both endemic or non-endemic brands are sponsorring esports in a variety of ways. Either through teams, leagues or even their own esports platforms. The sky is the limit! Need some inspiration to kick off your own path into esports? Check out how these 5 top brands did it!

An overview of the Benelux esports ecosystem and its stakeholders

By |March 4th, 2021|Categories: Blog|Tags: |

Increasing esports viewership continues in driving the trend forward. Now that the industry is attracting serious brands like Visa, KFC and many more their monetization models are maturing. With it, we're seeing more initiatives pop up across the world, leading to the formation of local esports ecosystems. We have mapped some of the esports stakeholders from the Benelux. Want to find out who's involved? Take a look!

How big is the emerging esports market? A look at the numbers

By |February 23rd, 2021|Categories: Blog|Tags: |

Esports is growing at an exponential rate. More stakeholders are joining the industry, to get in front of younger audiences. But how big is the esports market really? And what is driving this rapid growth? Find out more about the global and european esports audience, and where esports revenue comes from. Here you'll get a great overview of all the key numbers you need!

How to get started in esports – here’s what you need to know!

By |February 4th, 2021|Categories: Blog|Tags: |

Let's face it. Digital natives are a hard-to-reach audience. Not only does 75% of them have an ad blocker installed, they also don't like to be sold to. If you want to truly engage with these younger generations, you need to connect on a deeper level. If you're just advertising, you're only one swipe away from being forgotten. Esports offers brands the opportunity to get in front of this audience and break through the noise. Here's everything you need to know before you get started in esports marketing!

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