Branding in the gaming industry is not an easy task. Gaming has become more mainstream than ever with almost half of the world being a gamer. Especially during the pandemic we have seen a lot of people and brands adopt to this booming industry.
Soon, digital natives will make up for the primary workforce. Not only does this mean more purchasing power to them, but it also requires a shift in how we do employer branding. Needless to say, this is a major opportunity for banks and financial institutions looking to reach that audience. We've analyzed how leading companies are using esports marketing to break through their audiences, and how KBC is attracting young professionals in the Benelux.
Esports is the fastest-growing segment of entertainment among digital natives. This leaves a big opportunity for brands to reach, engage and convert this hard-to-reach audience. It can be daunting to create the right esports marketing mix. A combination of online tournaments, events, sponsorring and advertising helps to immerse your brand in the esports community. If you're a marketer looking to get into esports: here is your place to start!
With the exponentially fast growing esports audience, brands get the opportunity to reach new target groups in a creative way. Both endemic or non-endemic brands are sponsorring esports in a variety of ways. Either through teams, leagues or even their own esports platforms. The sky is the limit! Need some inspiration to kick off your own path into esports? Check out how these 5 top brands did it!
Increasing esports viewership continues in driving the trend forward. Now that the industry is attracting serious brands like Visa, KFC and many more their monetization models are maturing. With it, we're seeing more initiatives pop up across the world, leading to the formation of local esports ecosystems. We have mapped some of the esports stakeholders from the Benelux. Want to find out who's involved? Take a look!
Esports is growing at an exponential rate. More stakeholders are joining the industry, to get in front of younger audiences. But how big is the esports market really? And what is driving this rapid growth? Find out more about the global and european esports audience, and where esports revenue comes from. Here you'll get a great overview of all the key numbers you need!
Let's face it. Digital natives are a hard-to-reach audience. Not only does 75% of them have an ad blocker installed, they also don't like to be sold to. If you want to truly engage with these younger generations, you need to connect on a deeper level. If you're just advertising, you're only one swipe away from being forgotten. Esports offers brands the opportunity to get in front of this audience and break through the noise. Here's everything you need to know before you get started in esports marketing!